In a crowded and competitive market like Australia, your business promotions are what set you apart from your competitors. And one of the key ways to promote your business is through the creative and effective use of promotional products. Whilst you could attempt to create and produce these yourself, a much better and more powerful solution is to leverage the expertise of a promotional marketing partner.
In this article we’ll:
- examine why working with a partner is so powerful
- discover 5 ways that promotional products can build your business
- show how tshirt printing can give you more ‘bang for your buck’
- outlineasimple process to help you optimize your relationship with your marketing partners
Use a partner to supercharge your business promotions
In Australia we like to think of ourselves as omni-competent – we can do anything we set our minds to do. The reality is that we all have different areas of expertise and the wise businessman or businesswoman recognises their weaknesses and then finds someone with the right skillset to fill the gap. Working with the right promotional marketing partner and leveraging their creativity, expertise and knowledge can put your business streets ahead of your competition. This relationship is both unique and potentially high-value, so it is crucial to get it right. The key is to find a partner who:
- carefully and consistently listens to your needs
- communicates clearly
- understands your promotional objectives
- is committed to achieving them together
5 ways promotional products can build your business
Promotional products have been used in business and politics for a long time. The first products in America date back to 1789. They were commemorative buttons for the election of President George Washington. Of course, a good promotional marketing partner knows the enormous value that promotional products can have to your business. The right products can be used:
- to build brand awareness with your target audience and beyond
- to increase traffic at tradeshows
- as PR tools to inform, persuade and remind your existing customers
- to generate new customers through product giveaways and incentives
- in the context of guerrilla marketing – on celebrities, in ambient marketing, etc.
Tshirt printing – a great example
The tshirt can be, and certainly has been, a powerful marketing tool. As well as being ‘wearable artwork’, the tshirt can also be ‘wearable advertising’. In Australia, the casual lifestyle means that people love their tshirts and they especially love tshirts that make a statement. According to Wikipedia, wearable items constitute over 30% of promotional products, and the tshirt is by far the most popular of these items. A savvy promotional marketing partner can harness the power of the tshirt to:
- increase your brand’s visibility using ‘walking billboards’
- increase your customers’ brand loyalty by creating a tshirt they love to wear
- help your staff to feel committed, valued and motivated
How to work with your promotional marketing partner
Like all relationships there is a process to follow in finding, engaging and working with a marketing partner whether they are providing signage, international marketing or even looking after your tshirt printing requirements. And in each case, the process is the same:
You will meet with a consultant to discuss your promotional needs and get some general ideas of what they can offer your business. Their ability to listen and understand your requirements is of paramount importance.
Obviously the quote must meet your budget limitations, but detailed itemisation of business promotionsis crucial. Remember, cheaper is not always better. Look for the most ‘bang for your buck’.
Now the quote is accepted the creative process begins. This process should be a conversation- don’t forget that your partner should be seeking to achieve your
- Approval and production
When the design is complete you need to approve and sign off on it so it can be sent to production. Your partner should give you a clear timeline of the production schedule.
- Completion and settling of accounts
Work with your promotional marketing partners to review the effectiveness of the campaign – both of you have an interest in its success and effectiveness.
In Australia, as in the rest of the world, working with a promotional marketing partner can be highly beneficial, increasing the effectiveness of your business promotions and ensuring that you get the most value out of promotional products. Even t-shirt printing, if used wisely, can be a powerful marketing tool to get your brand out there and build customer loyalty and interest. If you know what you want, a promotional marketing partner can use their creativity and expertise to help you get it. It is an investment well worth making.